This is one of the single most insightful CPG marketing strategy insights I have ever seen.

This is a new K&G spot produced by advertising agency DeVito Verdi. (I work at DeVito Verdi as the interactive creative director.) The commercial depicts a fictitious 911 emergency call placed by a woman who has just been the victim of a robbery. It’s reveled that the perpetrator is actually high department store prices and not an actual crime. I’ll admit, I am one of those guys that spends a ton of money to look like a dirt ball. There have been times when I’ve walk out of Diesel $300 lighter and had a bit of buyers remorse. Now, I haven’t had it bad enough to call 911, but I can certainly empathize with the spot. We have gotten a bunch of complaints about the spot and I wanted to reach out and see if you felt it was offensive or if you thought the message was on point.  I really appreciate your comments and opinion either way. Thanks!

I’m interested in taking a poll on the take away from this commercial

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Everyday I hear about some new technology that is going to “change the way I consume media” or “reinvent how I gather information.” I feel like I have an illness and I’m hanging on to my multimedia lifeline fed through a Facebook Feeding Tube and RSS IV. One side effect of this digital epidemic is the slow painful death of printed media. Newspapers and magazines are going out of business as publishers desperately try to develop online media revenue to make up for what’s being lost offline. The New York Times for example only generates between 10 and 12 percent of total revenue through online channels.  Link

Recently I stumbled across a technology that I think could actually breath a little life back into paper. I don’t think that it’s going to save the industry, but admittedly it may “change the way you consume media” and quite possibly “reinvent how you gather information.”

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I do believe that we are at another sea change in human psychology and that media may be driving it. The last such change occurred with the invention of the printing press and the wide availability of the written word. Schools formed, facts could be recorded and stored reliably.  History was no longer transferred through the subjective medium of the spoken word.  The book became the dominant medium for 400 years. The process of decoding letters arranged on a page trained the left side of the brain to order and index. Where the right side (input and storage) of the brain functions on arrival, the left (output and grammar) takes as long as 12 years to develop. As education evolved into a literature driven methodology, historically Western psychology took on a linear form. This is manifest in the way that we inherently value and index hierarchically; we categorize and note based on differentiation.
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I might be a Superhero http://unlikelyfutures.com/?p=686