This is a new K&G spot produced by advertising agency DeVito Verdi. (I work at DeVito Verdi as the interactive creative director.) The commercial depicts a fictitious 911 emergency call placed by a woman who has just been the victim of a robbery. It’s reveled that the perpetrator is actually high department store prices and not an actual crime. I’ll admit, I am one of those guys that spends a ton of money to look like a dirt ball. There have been times when I’ve walk out of Diesel $300 lighter and had a bit of buyers remorse. Now, I haven’t had it bad enough to call 911, but I can certainly empathize with the spot. We have gotten a bunch of complaints about the spot and I wanted to reach out and see if you felt it was offensive or if you thought the message was on point.  I really appreciate your comments and opinion either way. Thanks!

I’m interested in taking a poll on the take away from this commercial

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Everyday I hear about some new technology that is going to “change the way I consume media” or “reinvent how I gather information.” I feel like I have an illness and I’m hanging on to my multimedia lifeline fed through a Facebook Feeding Tube and RSS IV. One side effect of this digital epidemic is the slow painful death of printed media. Newspapers and magazines are going out of business as publishers desperately try to develop online media revenue to make up for what’s being lost offline. The New York Times for example only generates between 10 and 12 percent of total revenue through online channels.  Link

Recently I stumbled across a technology that I think could actually breath a little life back into paper. I don’t think that it’s going to save the industry, but admittedly it may “change the way you consume media” and quite possibly “reinvent how you gather information.”

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