This is a new K&G spot produced by advertising agency DeVito Verdi. (I work at DeVito Verdi as the interactive creative director.) The commercial depicts a fictitious 911 emergency call placed by a woman who has just been the victim of a robbery. It’s reveled that the perpetrator is actually high department store prices and not an actual crime. I’ll admit, I am one of those guys that spends a ton of money to look like a dirt ball. There have been times when I’ve walk out of Diesel $300 lighter and had a bit of buyers remorse. Now, I haven’t had it bad enough to call 911, but I can certainly empathize with the spot. We have gotten a bunch of complaints about the spot and I wanted to reach out and see if you felt it was offensive or if you thought the message was on point.  I really appreciate your comments and opinion either way. Thanks!

I’m interested in taking a poll on the take away from this commercial

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