Remember that old Saturday Night Live skit with Mike Meyers as Linda Richmond? She was that frazzled middle-aged Jewish lady that would always work herself up and become verklempt. I thought of her the other day when I was in the shower. Concepting for a client. Linda understood something important back in the day that we as marketers have trouble getting our own audiences to do. Talk amongst themselves.

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Hulu learned a valuable lesson last week that anyone anywhere will do well to learn from. Hulu, for those of you who don’t know…… is a website  developed by News Corp. and NBC. The site offers free viewing of full-length films and TV episodes, supported by advertising. Here is a link that explains more if you are interested.
The lesson Hulu learned really has nothing to do with advertising, but it’s an important one that I will metaphorically explain to you by transforming us back to kindergarten. The scene I’m setting up works well because even a small child with debilitating learning disabilities should understand early in their developmental process.

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Some time ago I was asked by the New York Times to comment on whether or not Facebook was a good place to make business connections. Here is a link to the article written by David Carr. My two cents is almost at the end.

After thinking about it a little more I wrote this piece.

Facebook is not a Country Club it’s a Caddy Shack.

If your looking for a place to mix your social and professional life join the Country Club. (or LinkedIn.com)

Here is a helpful guide to aid in distinction:
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