The challenge Meijer had was how  to communicate being #1 for everything Halloween in busy downtown Chicago. Our answer was to transform the city into a real world version Sleepy Hollow complete with a wild Headless Horseman.

We kicked off the campaign by posting over 500  Headless Horseman Wanted Posters around the city.  If spotted, consumers were encouraged to use their mobile phones and text in “He Rides” to a special short code for a chance to collect a $1000 reward. On the night of October 17th the Headless Horseman galloped through the city cutting through and grabbing the attention of everyone he passed. That night hundreds of text messages were sent and thousands of impressions were made.

By creating messages like this we are able to engage audiences in a way they welcome and invite. We noticed consumers were also willing to share our message with friends and family because we gave them an experience and something to talk about.

This video recaps one of the nights of the campaign

Here is a radio broadcast talking about the campaign

Press

• http://adsoftheworld.com/media/ambient/meijer_headless

Wing Tips is the place to go for advice on style and culture. Tips and advice are given by our “Wingmen” who are actually confident attractive young women. Who else to tell you what looks good and what woman find sexy… then women?

This site is a way to engage the Men’s Wearhouse younger target in an ongoing basis with relevant conversations about style and fashion. This platform distinguishes The Men’s Wearhouse as the authority for great style.

Wing Tips also gives The Men’s Wearhouse the ability to stay connected with their audience through a unique text messaging service designed to answer style questions 24 /7. Additionally, the site features professionally written content our customers will enjoy including topics relating to dating, prom, job interviewing and how to look good for less money.

We use this platform to:
● Establish the Men’s Wearhouse as the place for great style for less
● A platform for offline promotions and events
● Ongoing communication line for our younger target

Press

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