http://unlikelyfutures.com Educated guesses on the future of advertising Wed, 30 Sep 2009 00:37:56 +0000 http://backend.userland.com/rss092 en This is one of the single most insightful CPG marketing strategy insights I have ever seen. http://unlikelyfutures.com/cpg-strategy-gold This is a new K&G spot produced by advertising agency DeVito Verdi. (I work at DeVito Verdi as the interactive creative director.) The commercial depicts a fictitious 911 emergency call placed by a woman who has just been the victim of a robbery. It’s reveled that the perpetrator is actually ... http://unlikelyfutures.com/are-department-stores-ripping-you-off Everyday I hear about some new technology that is going to “change the way I consume media” or “reinvent how I gather information.” I feel like I have an illness and I'm hanging on to my multimedia lifeline fed through a Facebook Feeding Tube and RSS IV. One side effect ... http://unlikelyfutures.com/2d-codes-how-they-can-breath-life-back-into-printed-media I do believe that we are at another sea change in human psychology and that media may be driving it. The last such change occurred with the invention of the printing press and the wide availability of the written word. Schools formed, facts could be recorded and stored reliably.  History ... http://unlikelyfutures.com/sea-change I might be a Superhero http://unlikelyfutures.com/?p=686 http://unlikelyfutures.com/i-might-be-a-superhero-http OK, admittedly that title is incredibly conceded, but hear me out. If you read any of my posts you know that I have ADD or ADHD. I’m not even sure which one at this point. What I do know is, most people consider ADD a disadvantage. But, this is a ... http://unlikelyfutures.com/am-i-a-superhero I was diagnosed with ADD way before it was cool. Down in Texas back in the 80’s, the educational system wasn’t very forward thinking.  They thought the best way to assimilate the learning disabled was to corral all us special needs kids together and stuff us into a make shift ... http://unlikelyfutures.com/add-or-pta Get people to talk about you online http://unlikelyfutures.com/?p=643 http://unlikelyfutures.com/get-people-to-talk-about-you-o They say the best form of flattery is imitation. I don’t buy it. Yea I can see if you were to write a brilliant song and tons of people ended up covering it then they were flattering you. Fine. Here is a link to the top ten most ass kissed ... http://unlikelyfutures.com/ass-kissed-rock-star Remember that old Saturday Night Live skit with Mike Meyers as Linda Richmond? She was that frazzled middle-aged Jewish lady that would always work herself up and become verklempt. I thought of her the other day when I was in the shower. Concepting for a client. Linda understood something important ... http://unlikelyfutures.com/talk-amongst-yourselves