I just told a friend of mine I was about to launch my blog. Being the super supportive guy he is, he told me know one is going want to hear about me getting up, going to work, going home, grocery shopping at Rite Aid, micro waving my dinner and going to bed. He’s right. Lucky for my readers, I’m not going to be writing about that. Although Rite Aid has a really good spice selection and I think that’s worth noting.

This however is not a blog about me, it’s about Advertising. More specifically, the future of advertising and how technology is changing the way we communicate marketing messages.

There are plenty of great blogs that already speak about advertising and technology. You can find some of my favorites in the blog roll. Some talk about what new tool is available and some discuss the best campaigns. Some of my favorites talk about strategy and metrics while other focus entirely on social media.

Unlikely Futures is about the journey. It’s a journey with no final destination. Our industry is constantly changing and we are going to be continually inventing new methods for communicating with each other.

I don’t think that there will ever be a time when I can say I know everything there is to know about marketing. I will however always try to learn as much as I can and share what I know with those who are willing to listen.

So from today and until the day I know everything there is to know. You will know what I know.

I hope you learn something new each time I post.

Here we go.